Personal Data Protection Law 29733 - Consumer Business
COMPANY:
CUSTOMER:
FUNCTION:
ROLE:
INDUSTRY:
I-NNOVA Advisory
L'Oréal Peru
Partner in Charge
Sales & Steering Committee
Life Science & Healthcare
BRIEF DESCRIPTION:
In 2018, Law 29733 on the Protection of Personal Data came into force in Peru, therefore, all companies that in any way have customer or supplier data must comply with certain safeguards and procedures for cancellation requests by the owners of such data.
Based on this, L’Oreal implemented all the corresponding regulatory procedures, as well as the processes for safeguarding information at a technological level. The complexity of this project occurred in the establishment of security processes in all customer information captured in all points of sale of the brand’s products, whether they are their own or those of third parties.
Finally, the digitization processes of the same and the corresponding controls for entering the central systems of L’Oreal Peru were implemented for their proper management and compliance with the regulations dictated by law.