Business Transformation - New Product, Commercial & Business Strategy
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I-NNOVA Advisory
Barrington - ARIS
Partner in Charge
Sale, Design & Development
Textil Manufacturing
BRIEF DESCRIPTION:
The company, a leader in the textile industry for the manufacture of woolen fabrics, raised the need for a business transformation at a commercial level in order to see how to increase its level of turnover through innovation at the level of creation strategies. new products, as well as a new Go to Market strategy.
The new strategy developed generated a new vision of which new markets to target and how to establish new bastions for a more sustainable and aggressive Go to Market, with growth in the short, medium and long term, given that the company already had clients globally and on the other hand, a reengineering in the way of reaching the local and international market through new channels and its restructuring in terms of image and commercialization.