Business Transformation – New Commercial & Business Strategy

The company was in a state of analysis of how to grow the business, which with the portfolio it had, had generated a reduction in the level of sales. We were asked to develop a business transformation strategy that would allow us to get out of that status to achieve growth again, for which we developed a project from which, based on a complete financial, process, product and market analysis, the following were defined:

A) A resizing of the product portfolio according to new market trends, for example, the company produced Lockers for companies and it was suggested to transform this product into smart Lockers, such as those used by Amazon for product delivery. This not only made a product more attractive and adapted to the trends of current market needs, but also opened a new spectrum of markets and customers and a new positioning of the company.

B) A renewed Go to Market, with greater arrival on the market and foray into the field of digital sales

C) A transformation of the organizational structure based on the new business requirements of the company

D) A new process model based on new needs and with a noticeable increase in efficiency.